Strategic Alignment
The performance of any system is a function of how well the parts fit
and work together— in other words, how well they are aligned.
When you join an organization, you implicitly agree to coordinate your
efforts with others in pursuing shared goals. Yet it is commonplace to
see individuals and even entire departments working at cross purposes with
each other. Achieving good alignment is a challenge in any organization,
and it increases in difficulty as the organization increases in size. It
means making sure your actions fit with the directions you and your
co-workers have agreed will lead to success—and it's essential if you want
to achieve outstanding results.
Strategic alignment enables an organization to act as a whole in serving
customers. This stands in stark contrast to most organizations where
customers see departments blaming others for services glitches instead of
stepping up and solving the problem. Getting everyone to buy into the value
of strategic alignment is the first step in getting there. Getting there
and staying there are two different things however.
Sustaining alignment requires excellent communication and the ability
to sustain focus on what's important. A rapidly changing environment makes
it especially difficult. It is easy to lose focus and get off course but
difficult to get back on.
Another crucial dimension of sustaining alignment is a willingness to
change when conditions call for it—even though your group may be
functioning at a very high level on the previous course. There is no
substitute for leaders at every level consistently taking the systems view and encouraging all their people
to do the same.
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